Apple AR.jpg

Apple AR

Apple AR.jpg

Creating an engaging story on the new technology.

 

The challenge

Communicate the possibilities of AR technology in an engaging and immersive way. Position iOS as the leading operating system in the AR space.

The outcome

A new interactive site showcasing the possibilities of AR technology on iOS devices.

 

 

At WWDC 2017 Apple introduced AR Kit for iOS. Later that year our team had to come up with an interactive narrative with the goal to educate customers and excite them about the possibilities of the new technology.

 
 

Interactive site